New Office in Major China Technology Hub to Deliver Localized Sales, Marketing and Custom Engineering to Customers in the Region

Irvine, Calif. – August 6, 2013 – Lantronix, Inc. (NASDAQ: LTRX), a leading global provider of smart M2M (machine-to-machine) connectivity solutions, today announced the opening of its new mainland China-based office, located at Room 408, Building A, No. 319 Xian Xia Road, in the Far East International Plaza in Shanghai, China.

The Shanghai office will provide sales, marketing, technical field support, and local engineering services to customers and partners within mainland China, along with expanded Asia Pacific support through the company’s existing regional headquarters in Hong Kong.

According to recent reports by Vodafone and the United Nations Public Information Network, Asia Pacific is poised to overtake the Americas to secure the top spot in M2M (machine-to-machine) adoption by 2015.  Sixty-two percent of companies in Asia Pacific are expected to adopt M2M over the next two years, outpacing 35 percent in the Americas.

“Shanghai is a major technology hub for mainland China, especially for key vertical markets such as IT data centers and industrial automation.  We believe our expanded team and new office provide for improved business intelligence, local on-the-ground support, and the ability to cater to local customers with customized sales and marketing programs,” said Lei Zhong, Director of Asia Pacific Sales for Lantronix.

“Our new Shanghai office serves to expand our overall reach throughout Asia Pacific, while greatly improving our ability to service customers, engage new reseller partners and deepen relationships with global distributors who are deeply entrenched within mainland China,” said Rob Robinson, vice president of worldwide sales for Lantronix.  “The opening of our Shanghai office represents another important step in Lantronix’ strategy to expand our sales and distribution channels worldwide and ultimately, to ensure that our customers have access to Lantronix full range of secure, easy to deploy, feature rich M2M connectivity solutions.”

Asia Pacific Sales Information
For sales or business inquiries in mainland China, please email [email protected] or call +852 3428-2338.

About Lantronix
Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure communication technologies that simplify access and communication with and between virtually any electronic device. Our smart connectivity solutions enable sharing data between devices and applications to empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely and securely connect electronic equipment via networks and the Internet. Founded in 1989, Lantronix’ products have applications in every industry, including medical, security, industrial and building automation, transportation, retail, POS, financial, government, consumer electronics, and IT/data center. The Company’s headquarters are located in Irvine, California. For more information, visit www.lantronix.com. The Lantronix blog, https://www.lantronix.com/blog, features industry discussion and updates. To follow Lantronix on Twitter, please visit https://www.twitter.com/Lantronix.

Media Contact:
Stephanie Olsen
Lages & Associates, Inc.
[email protected]
+1.949.453.8080

Investor Contact:
E.E. Wang
[email protected]
+1.949.614.5879

Company Contact:   
Mark D. Tullio
Lantronix, Inc.
[email protected]
+1.949.453.7124

China / APAC Region Contact:  
Lei Zhong
Lantronix, Inc.
[email protected]
+86. 13911789912