New York’s Largest Independent Technology Retailer to Offer iPad and iPhone Mobile Printing Solution at Retail and Online Channels for Upcoming Holiday Season

Irvine, Calif. – November 13, 2012 – Lantronix (Nasdaq: LTRX), a leading global provider of smart M2M connectivity solutions, today announced that it has signed a sales and marketing partnership with New York-based DataVision Computer Video for its award-winning, patent-pending xPrintServer™ family, the first line of Apple iOS® print server appliances compatible with the iPad2, iPad®, iPhone®, iPod® Touch,  and virtually any device running Apple’s iOS mobile operating system.

“Apple and Apple-related products are among our top sellers, especially during the upcoming Black Friday, Cyber Monday and the overall holiday season,” said Albert Liniado, President of DataVision Computer Video.  “We are constantly being asked, by both consumer and business customers, about printing solutions for the iPad and iPhone – and thus far, only the Lantronix xPrintServer fits the bill.  It’s slick and performs exceptionally well, and its ease of set up and use should be a hit with our customers.”

The partnership agreement provides for the xPrintServer family of products to be promoted and offered for sale on DataVision’s website, print catalogs, online advertisements, email promotions, and on signage and end-cap displays in its flagship retail store.

“DataVision is an ideal partner for our xPrintServer, and for practically every Lantronix product,” said Mark D. Tullio, vice president of worldwide marketing for Lantronix.  “We have just kicked off an aggressive global marketing push to build awareness of the Lantronix brand, and securing partnerships with market-leading resellers such as DataVision is a key component to the strategy.  Their reach into both consumers and IT professionals should prove invaluable, and the positioning of our xPrintServer in retail side by side with iPads and iPhones should serve to rapidly build brand and drive sales.”

The xPrintServer: Open it. Plug it in. Print!
The xPrintServer Family is an easy-to-use hardware solution that utilizes the iOS native print menu and requires no additional applications, software downloads, or printer driver installations. With automatic printer discovery and no configuration, printing is hassle-free.  Simply open the box, plug in power and Ethernet, and print –from any iOS device running iOS version 4.2 or later, to virtually any USB or network-connected printer, whether wired or wireless.

How to Buy
The xPrintServer-Home Edition retails for $99.95 MSRP, and the Office Edition retails for $199.95 MSRP.  Both members of the product family are available for purchase and shipping in the United States, Canada, Mexico, and Europe throughLantronix.com, DataVision, Fry’s Electronics, and Micro Center, and leading e-tailers including Amazon, Best Buy Online, Buy.com, CDW, Ebyte.com, Insight Enterprises, MacMall, Mavtechonline.com, NeutronUSA, Newegg.com, NextDayPC.com,NextWarehouse.com, PCMall, PowerMax.com, SemiconductorStore.com, SoftwareForLess, and more.

About DataVision
DataVision Computer Video, Inc. is New York’s largest independent computer and video retailer.  The company’s flagship SuperStore is located in Midtown Manhattan, at 445 Fifth Avenue, at 39th Street, adjacent to the New York Public Library.  DataVision SuperStores are the most advanced computer retail environments in the country and are often used as showcases for major manufacturer product releases including the launch of the Apple iMac® and Intel’s Pentium M and Duo Core processors. Because of DataVision’s excellent relationships with all major manufacturers we are able to offer a broader selection of products than even the largest online retailer. DataVision is also an Authorized Service Center for all major manufacturers including Apple, IBM, Toshiba, Compaq , Sony, Canon & many more. DataVision can also provide Custom Configuration of computer systems and Custom Networking Solutions. For more information, visitwww.DataVis.com.

About Lantronix
Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure M2M (machine-to-machine) communication technologies that simplify access and communication with and between virtually any electronic device. Our smart connectivity solutions enable sharing data between devices and applications to empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely and securely connect electronic equipment via networks and the Internet. Founded in 1989, Lantronix serves some of the largest medical, security, industrial and building automation, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company’s headquarters are located in Irvine, Calif.

For more information, visit www.lantronix.com. The Lantronix blog, https://www.lantronix.com/blog, features industry discussion and updates.

Watch our xPrintServer launch video today!   To follow Lantronix on Twitter, visit https://www.twitter.com/Lantronix.

Media Contact:
Christine Cabori
Lages & Associates, Inc.
[email protected]
949.453.8080

Investor Contact:
E.E. Wang
Wang Strategic Communications
[email protected]
310-877-6039

Company Contact:   
Mark D. Tullio
Lantronix
[email protected]
949.453.7124